Last April I was worried the $10,000+ Apple Watch Edition would alienate Apple’s core customers. Separating technology enthusiasts and everyday people from a company that once prided itself upon making “the computer for the rest of us.”
I wasn’t alone.
Estimates “Apple Watch revenue will be dominated by the gold Edition units” were overly optimistic. Just 10 months after its release, Apple began removing mention of the Apple Watch Edition from its retail stores and website.
I have been waiting all Summer for the introduction of the iPhone 7. Not because I plan on buying an iPhone 7, but because I wanted to hear Apple’s reason for removing the headphone jack from their flagship phone.
Here’s what Phil Schiller had to say about the subject during the September 7th Apple Special Event:
Now some people have asked why we would remove the analog headphone jack from the iPhone.
Ii his article ‘New Apple,’ Stephen Hackett tells us what makes the Apple of today different from the Apple he discovered in the early 2000’s.
Apple of today is different. It’s not only one of the world’s largest companies, it’s been that way for some time. Employee head count has swelled and the company is pushing into services more than ever before, all while juggling more products than ever.
The Apple en.wikipedia.orgwikiLightning_(connector text: Lightning connector) was introduced on September 12, 2012 to replace the 30-pin dock connector on the iPhone 5. It went on to replace the 30-pin dock connector on all new Apple products including popular accessories like the Apple Pencil, Magic Keyboard, and Siri Remote.
More compact than the 30-pin dock connector, the Lightning connector can be inserted with either side facing up. But as far as Apple’s customers are concerned, that is where Lightning’s advantages end.
Ben Brooks brought this post by Adrian Kingsley-Hughes to my attention.
Adrian Kingsley-Hughes is a long-time Windows power user who now prefers OS X, iOS, and Android for their simplicity and reliability.
My primary work system is a MacBook Pro, and in the ten months I’ve had it it’s flawlessly done everything I’ve asked of it, from run Microsoft Word to render 4K video. I’ve lost count of the number of notebooks I’ve owned over the years, but this MacBook Pro is, by far, the most reliable system I’ve owned, and I put part of that down to the fact that it doesn’t run Windows.